Cov lus qhia ntawm Zigong Lantern Promotion
Txawm hais tias Zigong Lantern Festival tau sawv ntawm qhov saum toj kawg nkaus ntawm kev lag luam pyramid, nrog kev nce ntawm mobile Internet thiab lub zog xov xwm tshiab, kev tshaj tawm xov xwm thiab kev tshaj tawm ntawm Zigong Lantern Festival tseem yuav tsum tau ua raws li lub sijhawm. Feem ntau, muaj cov ntsiab lus hauv qab no los xav txog:
(1) Hom-neeg siv kev sib nrig sib nkag siab: thaum shaping lub hom style thiab duab ntawm lub Zigong Lantern Festival, thaum shaping tus duab ntawm pej xeem tourism Success, cov neeg tuaj ncig tebchaws tuaj yeem pom nws cov ntaub ntawv ncig xyuas. Zigong Lantern Festival tuaj yeem lees txais kev sib koom tes hla ciam teb thiab kev hloov pauv, hloov kho cov neeg ncig tebchaws kev paub thiab lwm txoj hauv kev los ua kom nws cov duab muaj npe tag nrho ntawm cov yam ntxwv tshwj xeeb, uas yooj yim rau cov neeg tuaj ncig xyuas thiab paub txog. Ua ntej, muab tso rau hauv Weibo nrog cov neeg siv loj hauv paus, thiab koom tes nrog e-lag luam platforms los tsim cov khoom lag luam uas cuam tshuam rau kev nyiam cov neeg tuaj ncig tebchaws. Thib ob, txhim kho nplooj ntawv tus account, ua raws li kev txhim kho ntawm "duab nyeem lub sijhawm", thiab rov luam tawm cov duab neeg ncig tebchaws thaum lub sijhawm ua koob tsheej. Cov ntawv vis dis aus yuav ua rau lub cim nco txog kev mus ncig rau hauv "cim" ntawm lub teeb ci kev lom zem, thiab hloov cov neeg ncig tebchaws lub tswv yim qub ntawm Zigong Lantern Festival cov txheej txheem tsim khoom thiab kev tsim kho. Tsis tas li ntawd, cov yeeb yaj kiab tshaj tawm txog kev ncig tebchaws yuav raug hloov kho kom pom cov pej xeem hauv zos thiab cov khoom siv tes ua tshwj xeeb, kom tsis txhob muaj kev ncig xyuas. kev paub tsis meej thiab teeb meem, thiab nthuav dav lawv txoj kev nkag siab los ntawm kev txhawb nqa network.
(2) Tsim kom muaj kev txaus siab-kev sib cuam tshuam: ob qho tib si kev txhawb nqa cov ntsiab lus tshiab thiab txhais tau tias kev txhawb nqa zoo yog tus yuam sij rau kev sib cuam tshuam ntawm cov neeg tuaj ncig tebchaws uasi thiab qhov chaw, uas tuaj yeem ua rau cov neeg tuaj ncig tebchaws tuaj yeem tsim kev txaus siab rau tourism thiab ua rau muaj kev txhawb nqa mus ncig. Nyob rau hauv cov nqe lus ntawm kev txhawb nqa cov ntsiab lus tshiab, Zigong Lantern Festival yuav tsum txhawb nqa kev sib tham sib txhawb kev ua ub no ntawm cov ntsiab lus tseem ceeb xws li Weibo thiab WeChat, thiab thawb cov kev hloov pauv keeb kwm yav dhau los thiab lwm cov ntsiab lus ntsig txog thaum Lub Teeb Teeb Festival los txhawb cov kev coj noj coj ua ntawm Zigong Lantern Festival, ua tau raws li qhov xav tau. ntawm tourists rau kev paub, thiab txhim kho tourism attraction. Nyob rau hauv cov nqe lus ntawm txoj kev txhawb nqa tshiab, cov neeg paub zoo tau siv los ua cov duab sawv cev rau cov neeg nyiam coj cov kiv cua kom ua raws, thiab kom paub txog kev lag luam kiv cua ntawm kev lag luam tourism nrog cov nyhuv ntws; caw cov neeg sawv cev xov xwm tshiab los tshaj tawm hauv xov xwm, thaij duab lossis sau cov tswv yim hauv cov chaw zoo nkauj thiab qhia rau lawv hauv cov xov xwm tshiab. Cov neeg taug kev sib cuam tshuam hauv online kom ua tiav "kev nthuav tawm tus kheej" thiab nthuav dav lub khw muag khoom.
(3) Tsim kom muaj kev sib txuas lus-kev sib txuas lus: Tsim kom muaj kev sib raug zoo ntawm kev ncig xyuas thiab ua kom muaj kev sib tham sib txhawb Kev tsim kom muaj kev sib raug zoo ntawm kev ncig ua si yog cov txheej txheem ntawm kev sib cuag ncaj qha thiab kev sib txuas ntawm qhov chaw thiab cov neeg tuaj ncig tebchaws uasi. Ua ntej, ua kev tshawb fawb ntawm cov xov xwm tshiab los tuav cov kev xav tau sib txawv ntawm cov neeg tuaj ncig tebchaws uasi, thiab ua cov phiaj xwm kev sib tham lossis kev sib tham los muab cov neeg tuaj ncig ua si nrog cov ntaub ntawv kev ncig xyuas sijhawm tshaj plaws los pab txhawb lawv cov kev noj thiab kev sib koom; Thib ob, teeb tsa cov ntaub ntawv tshawb fawb ntawm cov nyiaj raug cai, txhawm rau pab txhawb kev sib tham txog cov ntaub ntawv ncig tebchaws, tsim cov kev sib txuas lus, thiab koom tes nrog lwm cov chaw ncig tebchaws ncig tebchaws los tsim cov yam ntxwv ntawm cov neeg tuaj ncig tebchaws uasi, txhawb kev ncig ntawm cov chaw ncig tebchaws thiab kev loj hlob ntawm kev lag luam hauv cheeb tsam; Thaum kawg, taug qab tag nrho cov txheej txheem ntawm cov neeg ncig tebchaws ua ntej, thaum thiab tom qab lawv tuaj xyuas. , los daws thiab daws cov kev xav tau ntawm cov neeg tuaj ncig tebchaws uasi raws sijhawm, thiab ua tiav kev sib raug zoo nrog cov neeg ncig tebchaws.
(4) Action-Purchase: Lub hom phiaj kev txhawb nqa raws li hom thiab kev xav tau ntawm cov neeg ncig tebchaws Tom qab cov neeg tuaj ncig tebchaws tau txais cov ntaub ntawv ntau dhau los ntawm cov xov xwm tshiab, lawv yuav sib piv thiab ntsuas cov ntaub ntawv thiab nws cov nqi, thiab tom qab ntawd txiav txim siab los siv tus cwj pwm yuav khoom. Rau lub cev tseem ceeb ntawm Zigong Lantern Festival cov neeg tuaj saib thiab cov neeg tuaj ncig tebchaws uas yog lawv tus kheej cov nuj nqis, lawv yuav tsum tsim kho cov khoom thiab cov kev pabcuam ntawm Lantern Festival, tshaj tawm cov kev tshaj tawm cuam tshuam, lossis ntim daim pib scenic nrog kev thauj mus los, kev pabcuam, thiab lwm yam, los pab txhawb lawv. xaiv; Rau cov hnub nyob luv luv, cov kev pabcuam zoo rau cov neeg tuaj ncig tebchaws uasi, Zigong Lantern Fair tuaj yeem tsim qhov kev pabcuam "tus kheej tus neeg saib xyuas", tsim nyog npaj ntau yam kev ua ub no rau zaub mov, kev pab, mus ncig, khw thiab kev lom zem, kom lawv nkag siab cov yam ntxwv. ntawm qhov chaw nyob hauv lub sijhawm luv tshaj plaws thiab txaus siab rau cov kev pabcuam zoo; Rau tsev neeg thiab tus kheej cov neeg tuaj ncig tebchaws uasi uas muaj cov yam ntxwv ntawm thawj ob hom neeg tuaj ncig tebchaws thiab muaj kev xav tau ntau dua, kev txhawb nqa yuav tsum tau them nyiaj rau ob qho tib si kev lom zem thiab kev pabcuam zoo, thiab txhawb kev sib tham txog cov khoom lag luam kom tau raws li lawv cov kev xav tau.
(5) Kev sib koom ua ke: Txhawb nqa kev sib tham tom qab kev ncig xyuas, ua haujlwm zoo hauv kev saib xyuas cov lus ntawm qhov ncauj. Tourism lo lus ntawm qhov ncauj khiav los ntawm tag nrho cov txheej txheem ntawm tourism, nrog rau kev sau thiab sib piv cov ntaub ntawv tourism ua ntej cov neeg tuaj ncig tebchaws coj cwj pwm, thiab kev paub thiab kev sib koom tom qab kev coj noj coj ua. Ua ntej tshaj plaws, Zigong Lantern Festival tuaj yeem txhawb cov neeg tuaj ncig tebchaws uasi qhia lawv cov kev paub txog kev mus ncig, cov lus qhia txog kev mus los lossis cov tswv yim kev mus ncig ntawm cov xov xwm tshiab tom qab kev ncig xyuas los ntawm cov txiaj ntsig rho npe, txhawm rau muab kev siv zoo rau lwm tus neeg ncig tebchaws thiab paub txog kev txhawb nqa tus kheej. ntawm cov xov xwm tshiab; Qhov thib ob, nyob rau hauv kev pom ntawm kev nthuav dav ntawm Internet pej xeem xav Nrog cov yam ntxwv ntawm kev ceev ceev thiab zoo heev, Zigong Lantern Festival yuav tsum tsim kom muaj ib pab neeg ua haujlwm los tswj xyuas qhov xwm txheej tshiab ntawm cov neeg tuaj ncig tebchaws uasi raws sijhawm, ua haujlwm zoo hauv kev pheej hmoo tourism thiab kev tswj kev kub ntxhov, thiab nthuav qhov zoo lub koob npe nrov ntawm tourism.
